In marketing, value migration is the shifting of value-creating forces. Value migrates from environment, the factors that determine value are constantly changing. Adrian Slywotzky described the concept of value migration in his book. Value Migration: How to Think Several Moves Ahead of the Competition is a non- fiction book by American business consultant Adrian Slywotzky. The text was. Adrian J. Slywotzky. · Rating details · 95 ratings · 6 reviews. According to Slywotzky, “value migration” is the flow of economic and shareholder value away .

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Trivia About Value Migration: He has worked as a consultant since and is currently a partner at Oliver Wyman.

Value migration

See 1 question about Value Migration…. The Best Books of Steve rated it it was amazing Sep 10, Table of contents Part 1 Concepts: Views Read Edit View history. Daman Kohli rated it it was amazing Aug 25, Description According to Slywotzky, value migration is the mkgration of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company.


Preview — Value Migration by Adrian J.

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Value Migration : How to Think Several Moves Ahead of the Competition

Part 2 Patterns “Seven patterns every manager should know”: Richard rated it it was amazing Jun 30, From Wikipedia, the free encyclopedia. June Learn how and when to remove this template message. Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know. To view it, click here. Refresh and try again.

Value Migration: How to Think Several Moves Ahead of the Competition by Adrian J. Slywotzky

Please help improve this article by adding citations to reliable sources. In a fast changing business environmentthe factors that determine value are constantly changing.

This can only be done by offering a slywotaky or service that corresponds to customer needs. He demonstrates the step-by-step process by which you can evaluate your own company’s situation.

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No trivia or quizzes yet. Value migrates from outmoded business models to business designs that are better able to satisfy customers’ priorities. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.


He lives in Cambridge, Massachusetts. These upstarts, and some nimble incumbents like Merck, have each created a business design – how they select customers, differentiate their offerings, configure their resources, go to market, and capture value – based on a strategic understanding of their customers’ highest priorities. How have they done it?

Value Migration : Adrian J. Slywotzky :

Not with new products or innovative technology, but with superior business designs. The calculation of value migration is more difficult than it would at first seem.

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