Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.
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Concepting – Mediamatic
Milad Toliati rated it it was amazing Nov clncepting, How concept brands are communicated to develop lasting relationships with consumers. Preview — Concepting by Jan Rijkenberg. These concepts actually mean something to the consumer, evoking sympathy and identification with the brand, and improving customer loyalty.
Amazon Inspire Digital Educational Resources. I would of like more pages dedicated to what to do and not so many pages on what not to do. To ask other readers questions about Conceptingplease sign up. The book looks at such topics as: Polle De Maagt marked it as to-read Jan 04, No trivia or quizzes yet. Goodreads helps you keep track of books you want to read.
Jemima rated it it was ok Apr 24, To see what your friends thought of this book, please sign up. How concept brands are communicated to develop lasting relationships with consumers.
Want to Read saving…. AmazonGlobal Ship Orders Internationally. Jemima rated it it was ok Apr 24, The best part of this entire book comes on the last chapter and last page where it describes the evolution of entrepreneurship from the physical product oriented to the mental communication oriented.
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This book is on the frothy edge of communication and branding theory. Reinout rated it it was ok Jan 02, Sanne rated it it was ok Aug 13, John rated it really liked it Sep 03, Please try again later. Hennie van Kuijeren added it May 09, East Dane Designer Men’s Fashion.
Azriel Al marked it as to-read Oct 17, They are based on strong consumer insights and imagination.
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Concepting: Het Managen Van Concept-Merken In Het Communicatiegeorienteerde Tijdperk
What makes this book interesting and insightful is that it’s a clear break from traditional thinking. Aaron Tau added it May 09, A little grandiose in its presentation, but as is expected, since the author is describing a whole paradigm shift, concetping down communication into its more abstract forms.
Kat rated it it was amazing Dec 19, ComiXology Thousands of Digital Comics.
John rated it really liked it Sep 03, They are about attracting consumers with a story, a philosophy, an attitude, and a way of looking at the world. There are no discussion topics on this book yet.
Kat rated it it was amazing Dec 19, Merken als Nike, Benetton, Swatch en Virgin gingen u al voor.